The HR (Human Resource) department is one of the important sectors that helps build a company. HR duties range from maintaining a harmonious relationship between employees, as a liaison between employees and employees with superiors, employee mentors, and other matters. A strong HR person not only has such multitasking abilities, but it would be better if he also had marketing skills.
The following are marketing strategies that can be applied to improve the quality of the HR department.)
- Creating a Multipurpose Platform
Similar to online shopping marketing which is able to provide easy access for each customer, HR is the same. HR is responsible for disseminating information to employees. Not only info, but also certain programs. Therefore, he must be able to create a special platform containing all the information or programs that can be accessed by anyone who needs it. You can use software like Sleekr HR for this. The ease of access offered by the company will make employees more updated so that the company’s operational activities do not need to be hampered because there are employees who have not received information. With one multipurpose platform created by the HR department, employees no longer need to browse multiple sources to gather different info.
- Applying More Than One Method
Email is the most common way of communication used to communicate between employees, or employees and superiors. However, sometimes, busy work plus mounting email notifications make employees lazy to open them. A survey from theEMPLOYEEapp shows that 80% of employees use email to communicate, but 30% of them ignore emails from superiors. As an HRD, take advantage of technology to maximize your work. Share info via instant messengers, internal social media, company blogs, or certain applications such as Sleekr HR. To be more efficient, include images or videos in your announcements and newsletters. the more you spread information in various places, the easier it will be for employees to access it.
- Know the Target Market
An HR market is employees. Just as a marketer tries to understand consumer behavior, the HR department also needs to understand its employees. Know what employees need, what they are interested in, and what they want from the company. By understanding all that, the HR department will find it easier to give messages to employees more specifically and make programs according to what employees need, instead of being generally beaten. For example, such as when a company issues a new welfare program. This program must be able to provide benefits to employees in each division. The delivery process is also adjusted to each point of view. HR must be able to explain what benefits employees can get so that they will feel happy to be involved in it.
- Measuring Effectiveness
Are your employees avid to reply to emails? If so, did they get the message at the right time? Has the training program run succeeded in making employees develop? Are employees satisfied and other questions about this must be answered by HR to measure the effectiveness of their performance? Data related to the effectiveness of employee performance is very important. Through all available data about employees and companies, it is hoped that HR can see what the company needs to develop. From here, HR can make a strategy to continue to generate innovation for the company.
Maybe some people think working in the HR department is quite a prestigious position. However, it should be noted, being an HR must be prepared to bear a heavier workload because not only does it play a role in protecting the welfare of employees, it also has to be smart in bridging the needs of the company and its employees. With good marketing skills, an HRD is expected to be able to manage their employees more wisely.